TLDR: Small businesses are increasingly targeted by cyber threats. Implementing a “Zero Trust” security approach (“never trust, always verify”) and focusing on key actions like strong access controls, employee education, data protection, and device security are crucial. Assigning security responsibilities and adopting a proactive security mindset are also essential to safeguard against risks.

Small to medium-sized businesses (SMBs) often overlook cybersecurity due to limited resources and the misconception that only large corporations are targeted. However, SMBs are increasingly becoming targets for cyber threats, which can lead to financial loss, reputational damage, and even business closure. Therefore, adopting a security-focused mindset is crucial for SMB owners, as understanding the importance of cybersecurity is the first step towards protecting your business.
The 2024 DBIR by Verizon shows that human error is involved in 68% of data breaches, making a proactive, multi-layered security approach essential.
Zero Trust is a modern security framework that is gaining traction. Pioneered and adopted by Google, it operates on the principle of “never trust, always verify,” requiring all users to be authenticated, authorized, and continuously validated before gaining access to applications and data. Implementing a full Zero Trust architecture can be daunting for a small or medium-sized business (SMB), but understanding its core principles can help guide your security efforts.
The four key security actions for SMBs
- Implementing strong access controls by limiting access to sensitive data based on user identity, location, and device security status.
- Educating employees to recognize and avoid social engineering attempts and follow secure practices.
- Protecting sensitive data by utilizing AI Classification and implementing DLP policies to control data sharing.
- Securing devices by managing and controlling access to company data.
Key Security Considerations

- Assigning security responsibilities to an individual or group is crucial
- This ensures someone is implementing and monitoring security policies
- They will stay updated on potential threats and vulnerabilities
- They will respond effectively in case of a security incident
- They will champion a security-conscious culture within your organization
Proactive security measures are essential for businesses of all sizes in today’s threat landscape. Embracing a security-first approach and taking preventative action significantly mitigate risks and safeguard your business against cyber threats, regardless of team size. Dismissing security is no longer feasible.
🛡️ Zero Trust Security with GWS: Proactive security for your business.